Think home shows are outdated, too expensive, or only for the big brands? Let’s set the record straight:

 

MYTH #1: Home Shows Are Outdated

Reality: Live events are thriving in NZ! Business events alone are projected to contribute $140 million annually in 2025. Home Shows attract thousands of quality attendees actively searching for home improvement ideas. (Tourism New Zealand)

 

 

MYTH #2: Only Big Brand Benefit

Reality: 97% of New Zealand businesses are SMEs, and many find Home Shows an excellent way to get brand exposure, build trust and reach customers directly. (MBIE)

 

 

MYTH #3: Home Shows are too Expensive

Reality: Home Shows provide a targeted audience ready to make buying decisions. Exhibitors report that up to 40% of their leads come directly from events like these. (Stats NZ) 

 

 

MYTH #4: Fancy Booths Are Necessary

Reality: It’s not about flashy setups – it’s about authentic connections. A simple, inviting booth with live demos or friendly staff can have a bigger impact than tech-heavy displays.

 

 

MYTH #5: Home Shows Are Just For Sales

Reality: Home Shows also drive brand awareness, foster partnerships, and position your business as an industry expert through workshops and seminars. With 40,000+ visitors attending the Auckland Home Show annually, there’s no better way to connect directly with your audience. Don’t miss the chance to showcase your brand!

 

Have you heard of any other Myths? Let us bust them for you by speaking with our Business Developement Managers: CONTACT US